Emil Dahl loves to design, create and show modern juggling and in 2018 he started a company in order to do just that. In order to offer quality juggling for different media: photo, film and live shows, TIO was founded.
TIO explained
The circle is a shape we as humans enjoy looking at, our brains are pleased by it and we enjoy the closed loop and its soft shape. As the ring is one of the three basic shapes of juggling, it allows TIO to stay relevant to juggling, today and historically.
The letter O looks like a ring from the front. I looks like a ring in profile. I" and O creates the number "10". TIO means TEN in Swedish and ten years is usually considered a fashion cycle, which TIO looks beyond. TIO aims to design pieces of art that will withstand time, to be as relevant today as in a decade.